A business built on trust.
Citadela LLC-FZ is a Dubai-based business, established 2025 in the Meydan Free Zone, behind a family of travel, community and marketing ventures.
Citadela exists to give independent, founder-led businesses a shared home, and a shared standard. From the Meydan Grandstand in Dubai, we run France Motorhome Sales and a new generation of ventures under one group, built on the same principle that started it all: earn trust, and the rest follows.
John Mottram
Founder & Director · Citadela LLC-FZ
Behind Citadela
I've been building businesses since I graduated in 2008, at the height of the financial crisis, when the jobs aren't there, you make your own. It started with music: an independent record label and mastering studio that earned airtime on BBC Radio 1 and worked with artists around the world. A digital marketing agency for France's tourism sector followed, and then France Motorhome Sales in 2021. Different industries, same lesson: reliability and consistency build trust, and with trust you can achieve great things.
Citadela is where those threads come together. Founded in Dubai in 2025, it's the company that now runs France Motorhome Sales alongside a new generation of travel, community and marketing ventures.
I stay hands-on with all of it, from personally welcoming every new Citadela Circle member by video call, to the marketing and AI work I take on directly. It's not scalable in the traditional sense, and that's the point. Integrity, passion, and quality over quantity. Always.