“It's simply a different level of service.”
A client review, 2026
That's a client talking, not me. It's the standard behind everything I build at Citadela: motorhome ownership in Europe, a private community for travellers, and AI-powered marketing for small businesses. I do the work personally, start to finish.
A family of businesses I actually run.
Independent ventures, each built from the ground up, and each one feeding the next.
France Motorhome Sales
France is one of the best places in the world to buy a motorhome, if you can get past the address rules, the registration paperwork and the language. I handle all of it, in English, so non-residents can buy in their own name.
- French address setup, sourcing & registration
- Insurance, storage, import and resale
- 60+ live vehicles · 5/5 from 47 reviews
Citadela Circle
The travel forums are overrun with bots and AI-spun noise. Citadela Circle is the opposite: a small, invite-only community where every member is a real person I've personally vetted and welcomed by video call.
- Curated member feed & private messaging
- Vetted professional directory & concierge
- ~70 members · launching February 2026
Citadela MarketingCitadela Marketing
AI has opened up the expert tools that used to be big-business only. I put them to work for small specialist businesses and pass the savings on, while staying your single point of contact. The proof is the sites you're looking at.
- Conversion-focused sites, built fast with AI
- Multilingual, with AI agents & automation
- One person, start to finish, no agency overhead
John Mottram
Founder & Director · Citadela LLC-FZ
Behind Citadela
I've been building businesses since I graduated in 2008, at the height of the financial crisis, when the jobs aren't there, you make your own. It started with music: an independent record label and mastering studio that earned airtime on BBC Radio 1 and worked with artists around the world. A digital marketing agency for France's tourism sector followed, and then France Motorhome Sales in 2021. Different industries, same lesson: reliability and consistency build trust, and with trust you can achieve great things.
Citadela is where those threads come together. Founded in Dubai in 2025, it's the company that now runs France Motorhome Sales alongside a new generation of travel, community and marketing ventures.
I stay hands-on with all of it, from personally welcoming every new Citadela Circle member by video call, to the marketing and AI work I take on directly. It's not scalable in the traditional sense, and that's the point. Integrity, passion, and quality over quantity. Always.
Got something to build?
Whether it's a motorhome in France, a place in the Circle, or a website that needs bringing back to life, message me directly and I'll come straight back to you.